Monday, October 6, 2008

Adobe: Market Share & IT Integration

Market Position & Financial Summary:
With over $17.9 billion market capitalization in the application software industry, Adobe Systems Incorporated (Adobe) is one of the most well-known software companies in the world.

The company recorded revenues of $3,517.9 million during the fiscal year ended in November 2007, an increase of 22.6% over 2006. The increase in the company’s revenue was due to the launch of the English and local versions of Creative Suite 3 family of products and an increase in sales of Acrobat 8 family of products. The operating profit of the company was $857.6 million during fiscal year 2007, an increase of 55.6% over 2006. The net profit was $723.4 million in fiscal year 2007, an increase of 43% over 2006 (Datamonitor).


Information Technology Integration:
The company’s acquisition of Macromedia in 2005 played a large role in helping the company become the industry leader that it is today. According to Datamonitor.com, Adobe Reader is installed in over 700 million computers and Macromedia’s Flash Player software is deployed on 800 million internet connected computer, mobile and electronic devices. These products have had a high penetration rate, largely in part due to the Internet.

Adobe is a leading provider of graphic design, publishing, and imaging software for Web and print production. These software applications are designed for Web and graphic designers, professional publishers, document-intensive organizations, business users, and consumers. Here are a few of their featured products:


Credits:
http://www.adobe.com
“Adobe Systems, Inc. SWOT Analysis”. Datamonitor. 10 July 2008. Business Source Premier. EBSCOhost. Baker U Lib., Baldwin, KS. 6 Oct. 2008. .
“Adobe Systems Inc. (ADBE)”. Yahoo! Finance. 6 Oct. 2008. .



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