How Adobe Incorporates Electronic Commerce into Its Business Model

In today’s competitive business world, the Internet is widely accepted system to achieve commerce, electronic bandwidth and process monetary transactions. With the help of continually growing bandwidth, e-commerce solutions give business all the tools they need to successfully manage online businesses. Adobe incorporates electronic commerce into its business model by taking orders, selling products, processing payments, delivering, and distributing variety products over the Internet. Adobe works with many worldwide partners to accomplish e-commerce in global marketplace of customers. Selling products and services directly to the customers over the Internet allows Adobe to reduce cost and increase productivity. In addition, it allows workflow automation, massive market exposure and expanding customer base.

There are many ways Adobe incorporates e-commerce to its business model. The following are few of these ways:

· Adobe supplies shopping-card software, interactive order processing, and virtual storefronts to assist customer purchases online.
· Adobe provides a secure electronic payment system such as credit card processing and PayPal for easy and safe online purchasing experience.
· Adobe utilizes access control and security feature to establish secure online access with its customers.
· Adobe offers list of shipping carriers, times and costs as well as means to track shipments online for global delivery of its products.
· Adobe provides Adobe Support Portal, Knowledgebase Support and live chat with Adobe Support Specialists to handle customer service or technical support questions online.

Adobe also creates electronic business marketplace by partnering with leading companies in the industry. Adobe sells and integrates Adobe solutions, and provides product training to its partner companies. This allows Adobe partners to gain access to tools, recourses and information needed to gain further success in the marketplace. The partnership between the companies creates an environment that is beneficial to everyone involved in the process.